The Question We Always Get

"Why crypto? Why blockchain? Isn't that just speculation and scams?"

Fair question. Let me explain why we chose this technology — and why it's not about what you think.

We Don't Care About Crypto

Let's get this out of the way: Fluid Companies is not a crypto project.

We're not asking you to speculate on tokens. We're not building the next DeFi protocol. We're not selling NFTs or launching a memecoin.

We use blockchain the same way you use email without thinking about SMTP protocols. It's infrastructure. It's plumbing. It works in the background so you don't have to think about it.

The Problem We're Solving

When two creators collaborate on a product and make a sale, something simple needs to happen: the money needs to be split and sent to each person.

Sounds trivial. It's not.

With traditional banking:

• International transfers take 2-5 business days

• Fees eat 3-7% of the transaction (currency conversion, wire fees, intermediary banks)

• You need invoices, paperwork, accounting

• Someone has to manually initiate each payment

• Partners in different countries? Good luck.

The real cost: Most creator collaborations stay informal because setting up proper payment flows is too painful. Partners don't get paid on time. Relationships break down. People stop collaborating.

What Blockchain Actually Gives Us

1. Programmable Money

This is the key insight: with blockchain, money can follow rules automatically.

A smart contract is just code that says: "When money arrives, send 40% to Alice and 60% to Bob."

No human in the loop. No delays. No "I'll send your share next week." The split happens the moment the money lands.

This isn't possible with traditional banking. Banks don't let you program their payment rails. With blockchain, the rules are encoded and unstoppable.

2. Instant Global Settlement

When we send USDC (a stablecoin pegged 1:1 to the US dollar) on Base (an Ethereum layer 2):

• Settlement time: ~2 seconds

• Transaction cost: ~$0.01

• Works 24/7, weekends, holidays

• No borders, no currency conversion needed

• No intermediaries taking cuts

Alice in France and Bob in Indonesia receive their share at the same moment, for the same near-zero cost.

Try doing that with wire transfers.

3. Trustless Transparency

"Trustless" sounds cold, but it's actually liberating.

The smart contract code is public. Anyone can verify exactly how revenue will be split. There's no "trust me, I'll pay you" — the math is visible and immutable.

Every transaction is recorded on a public ledger. Partners can independently verify they received the correct amount. No disputes about who got paid what.

This removes the social friction that kills collaborations. No awkward conversations about money. No wondering if your partner is being honest. The blockchain doesn't lie.

4. Self-Custody

Partners receive funds directly in their own wallets. Not in our platform, not in a holding account — in wallets they control completely.

We never hold your money. We can't freeze your funds. We can't decide you did something wrong and withhold payment.

The moment revenue is distributed, it's yours. Full stop.

Why Stablecoins, Not Bitcoin or Ethereum

We use USDC, not volatile cryptocurrencies.

1 USDC = 1 USD. Always. It's backed by cash and short-term US treasuries, audited monthly, regulated, and compliant with EU's MiCA framework.

Your revenue doesn't swing 20% overnight. You're not speculating. You're just using a digital dollar that moves faster and cheaper than the traditional kind.

For partners who want euros in their bank account, conversion is one click away. But many creators prefer keeping USDC — it's become the de facto currency of the global internet economy.

Why Base Specifically

Base is a "layer 2" blockchain built by Coinbase on top of Ethereum.

Why it matters:

• Cheap: Transactions cost ~$0.01 (vs $5-50 on Ethereum mainnet)

• Fast: Confirms in seconds

• Secure: Inherits Ethereum's security guarantees

• Mainstream: Backed by Coinbase, a public company with regulatory compliance

• Native USDC: Circle (USDC issuer) officially supports Base

It's the pragmatic choice: battle-tested technology, institutional backing, and costs low enough that splitting a €50 sale makes economic sense.

The User Experience

Here's what using Fluid Companies actually looks like:

1. You create a fluid company with your partners

2. Each partner adds their wallet address (takes 2 minutes to set up if you don't have one)

3. You define revenue splits (e.g., 40/60)

4. You sell your product — customers pay with normal credit cards

5. We handle VAT and compliance

6. Revenue is converted to USDC and distributed automatically

7. Each partner sees their share arrive in their wallet

You never interact with "crypto." No gas fees to figure out, no seed phrases to manage (unless you want to), no exchanges to navigate.

We abstract away the complexity. You just see money arrive faster than ever before.

Couldn't You Do This Without Blockchain?

Technically, yes. We could build a traditional system where:

• You trust us to hold your money

• You trust us to calculate splits correctly

• You trust us to pay on time

• You trust us not to go bankrupt with your funds

Many platforms work this way. And many creators have been burned when those platforms failed, froze accounts, or simply made "mistakes."

Blockchain removes us as a point of failure. The smart contract executes regardless of what happens to our company. The funds flow directly to partners without touching our balance sheet.

It's not that we're untrustworthy. It's that you shouldn't have to trust us.

The Bigger Picture

We're at a turning point.

For the first time in history, we have programmable money that moves globally, instantly, nearly free. Money that can follow rules without human intervention.

This enables entirely new forms of collaboration. Fluid partnerships that would have been impossible when every payment required manual work, paperwork, and fees.

The creator economy has 50+ million people building independent businesses. They collaborate constantly. And they're held back by financial infrastructure built for a different era.

Blockchain isn't the point. Enabling fluid collaboration is the point.

Blockchain just happens to be the best tool for the job.

Still Skeptical?

Good. You should be skeptical of anyone selling you on technology.

Here's our promise: you'll judge Fluid Companies by whether it works, not by what's under the hood.

If revenue arrives in your wallet seconds after a sale, split perfectly according to your agreement, with no work on your part — does it matter how we did it?

The best infrastructure is invisible.

We're just building the plumbing for a more fluid economy.