"So... what exactly is a Fluid Company?"

A fluid company is a lightweight partnership between creators or entrepreneurs who want to sell something together and split the revenue automatically.

No legal entity to create. No shareholders agreement. No accountant.

You define who's in, what percentage each person gets, and that's it. When sales come in, money flows to each partner's wallet automatically.

Think of it as a company that exists only for the collaboration — and handles all the boring stuff for you.

"How is this different from just splitting revenue informally?"

Informal splits work until they don't.

You sell a course with a friend. You agree on 50/50. First month, you send them their share manually. Second month, you're busy, you forget for two weeks. Third month, there's a dispute about expenses. By month four, you're not speaking anymore.

We've seen it happen dozens of times.

With Fluid Companies, the split is automatic and transparent. Money arrives, smart contract executes, each partner receives their share. No one has to remember, no one has to trust, no one has to chase payments.

The infrastructure removes the friction that kills collaborations.

"Do I need to understand crypto?"

No.

Your customers pay with normal credit cards. You see revenue in euros (or dollars). The crypto part happens in the background — we convert to USDC and distribute via smart contract because it's faster and cheaper than bank transfers.

Partners can cash out to their bank account anytime. Or keep USDC if they prefer.

You don't need to understand blockchain any more than you need to understand SMTP to send an email.

"What's USDC? Is it going to lose value?"

USDC is a stablecoin. 1 USDC = 1 US dollar. Always.

It's issued by Circle, backed by cash and US treasuries, audited monthly, and regulated under EU's MiCA framework. It's not Bitcoin. It doesn't fluctuate.

Think of it as a digital dollar that moves instantly and globally for almost zero cost.

"What if I don't have a crypto wallet?"

Setting one up takes about 2 minutes. We recommend Coinbase Wallet — download the app, create an account, done.

You don't need to buy any crypto. You don't need to understand private keys (though you can if you want). You just need an address where we can send your share.

We're also working on even simpler options for people who really don't want to touch crypto at all.

"What about taxes?"

We're a Merchant of Record. That means we're the legal seller of your products.

We handle VAT collection and reporting automatically. We deal with the tax authorities. You receive your net share after taxes are handled.

For your personal income taxes, you'll receive clear reporting of what you earned through the platform. What you do with that income is between you and your accountant — but the hard part (VAT compliance, cross-border sales tax) is on us.

"Can I change the revenue split later?"

Yes. Partners can agree to modify splits anytime.

Starting a project and not sure who's contributing what? Begin with an estimate, then adjust based on reality. Bringing on a new partner mid-project? Add them and update the percentages.

Fluid companies are meant to be fluid.

"What if a partner wants to leave?"

They leave. Their percentage gets redistributed according to what the remaining partners agree on.

No complex buyout negotiations. No legal procedures. No hard feelings baked into shareholder agreements.

This is the point — collaborations can form and dissolve naturally, without the friction that makes traditional partnerships so scary to enter.

"What types of products can I sell?"

Anything digital that you deliver after purchase:

• Online courses

• Ebooks and guides

• Templates and resources

• Software and SaaS

• Coaching packages

• Membership access

• Digital art and assets

If a customer pays and receives something digitally, we can handle it.

Physical products and services with ongoing delivery are more complex — not our focus for now.

"What's your fee?"

5% of gross sales. That's it.

This includes:

• Payment processing

• VAT calculation and compliance

• Currency conversion

• Automatic revenue distribution

• The smart contract infrastructure

Compare that to:

• Gumroad: 10%

• Setting up your own company: €2-5K upfront + ongoing accounting + Stripe (1,5-3%)

We think 5% for handling everything is fair.

"Why should I trust you with my money?"

You shouldn't have to.

That's why we built on blockchain. The smart contract that distributes revenue is public code — anyone can verify exactly how it works. Funds flow directly to partner wallets. We never hold your money.

If Fluid Companies disappeared tomorrow, the smart contracts would keep working. Your funds are yours the moment they're distributed.

Trust the math, not the company.

"Is this legal?"

Yes.

We're a registered Merchant of Record operating under Hong Kong law. We handle VAT through the EU's One-Stop-Shop system. USDC is compliant with MiCA (EU's crypto regulation framework).

We're not operating in a legal gray zone. This is legitimate commerce infrastructure using modern technology.

"What if there's a dispute between partners?"

We provide transparency, not arbitration.

Every transaction is recorded. Every split is visible. If partners disagree, at least they're disagreeing with perfect information about what happened.

For actual disputes, you'd handle that the same way you'd handle any business disagreement — conversation, mediation, or if necessary, legal action. We're infrastructure, not a court.

That said, most disputes happen because of ambiguity. When splits are defined upfront and execution is automatic, there's much less to argue about.

"Can I use this for a collaboration with someone I don't know well?"

That's exactly what it's for.

The traditional model requires deep trust because money handling is manual and opaque. You'd only collaborate with close friends or established partners.

Fluid Companies lets you collaborate with anyone. The smart contract doesn't care if you've known each other for ten years or ten days. It executes the same way.

This opens up collaborations that would have been too risky before. Test a project with someone new. If it works, great. If not, clean split, no drama.

"How do I get started?"

Create an account. Invite your partners. Define your splits. Add a product. Share your checkout link.

First sale to first payout: the system just works.

"What's your long-term vision?"

A world where collaboration is frictionless.

Where two people anywhere on earth can decide to build something together, and the infrastructure for getting paid fairly is just... there. Invisible. Automatic.

Where the question "should we create a company for this?" becomes irrelevant for most creative collaborations.

Where creators stay independent but can combine forces fluidly, project by project, following the energy.

We're building the financial infrastructure for the collaboration economy.

Still have questions? Reach out. We're building this for people like you, and your questions make the product better.